General Privacy Information

At Appnexa, we prioritize your privacy and transparency. This section outlines how we collect, handle, and secure your personal information when you interact with our platform, ensuring compliance with Swiss data protection regulations.

2026/01/29 Appnexa AG Avenue de la Gare 31, 1003 Lausanne, Switzerland [email protected]

Key Privacy Terms Definitions

This section clarifies important privacy-related terminology used throughout our policy to help users better understand their data rights and our responsibilities.

Personal data refers to any information that can identify a user directly or indirectly, including contact details, device usage data, and browsing behavior collected through Appnexa.
Processing means any operation performed on personal data such as collection, storage, modification, or deletion within the Appnexa system.
User is any individual accessing Appnexa services, including buyers, sellers, or visitors to the AI device marketplace platform.
Service covers all functionalities provided by Appnexa, including the browsing, purchasing, and management of AI device listings.
Cookies are small text files stored on user devices to enhance the experience by remembering preferences and collecting usage statistics while visiting Appnexa.

Data Collection Practices

We collect data through various means to provide, improve, and personalize the AI device marketplace service effectively and securely.

Data Provided by Users

Users voluntarily submit certain information when interacting with Appnexa’s features or services.

  • Account information including name, email, and address
  • Payment and billing details for transaction processing
  • Communication logs such as customer support inquiries
  • Feedback and product reviews submitted on the platform
  • Preferences related to notifications and marketing
  • Registration and subscription information for Pro plans

Automatically Collected Data

Certain technical information is gathered automatically when users access Appnexa to ensure service functionality and security.

  • IP address and geolocation approximate to city level
  • Device type, operating system, and browser details
  • Usage patterns including page visits and interaction timestamps
  • Cookie identifiers and session management data
  • Performance metrics related to loading speeds and errors
  • Security alerts and potential threat data for fraud prevention

Third-party Data Sources

Appnexa may supplement user data from trusted third parties to enhance verification and service quality.

  • Payment processors providing transaction verification data
  • Marketing service providers supporting personalized offers
  • Analytics providers aggregating anonymous usage metrics

Purposes of Data Processing

We process personal data solely to fulfill legitimate business needs and improve user experience at Appnexa.

  • Facilitate user account and subscription management
  • Process and secure business transactions
  • Deliver customer support and respond to inquiries
  • Send updates and relevant marketing communications
  • Monitor and enhance platform performance and security
  • Comply with legal obligations under Swiss law
  • Detect and prevent fraudulent activity
  • Conduct research to improve AI device offerings

Legal Basis for Data Processing

Appnexa relies on applicable Swiss legislation and user consent as the foundation for lawful data usage.

Cookie Usage

Appnexa employs cookies to support website functionality, user preferences, and analytics purposes.

We use session cookies, persistent cookies, and third-party cookies to optimize your interaction with our platform.

Cookies are categorized by necessity, functionality, performance, and advertising utility on Appnexa.

Users can manage their cookie preferences through browser settings or our dedicated cookie consent tool on the site.

Read more in our Cookie Policy

Data Sharing and Disclosure

Appnexa shares personal data only with relevant partners necessary for service provision under strict confidentiality agreements.

  • Payment service providers for transaction processing
  • Shipping and delivery companies for order fulfillment
  • Customer support platforms to resolve user requests
  • Legal authorities when required by law or regulation
  • Marketing agencies for promotional communications
  • Technology service providers for infrastructure management

International Data Transfers

While primarily operating within Switzerland, Appnexa may transfer data internationally to process orders or support operations with adequate safeguards.

Transfers comply with applicable data protection standards through mechanisms like contractual clauses and verified service providers.

Data Retention Policy

Appnexa retains personal data only as long as necessary for service provision, legal compliance, and legitimate business purposes.

User account information is retained until the user closes the account, plus a period to comply with legal requirements.

Communications and support interactions are stored for up to two years to ensure quality service and compliance.

System logs are maintained for one year supporting security monitoring and incident contribute.

Upon expiry or account deletion requests, data is securely erased unless retention is mandated by law.

Data Security Measures

Appnexa implements technical and organizational measures to safeguard user data against unauthorized access, alteration, or destruction.

  • Encrypted data storage and secure communication protocols (SSL/TLS)
  • Access controls and authentication procedures for system users
  • Regular security audits and vulnerability assessments

User Privacy Rights

Users have the right to exercise control over their personal data consistent with Swiss data protection law.

  • Access personal data held by Appnexa
  • Request correction of inaccurate information
  • Request deletion or restriction of processing
  • Object to data processing for marketing
  • Request data portability where applicable
  • Withdraw consent at any time without affecting past processing
  • File complaints with relevant data protection authorities
  • Receive transparent information about data use

Submitting Rights Requests

Users may submit privacy rights requests by contacting Appnexa through provided channels at Avenue de la Gare 31, 1003 Lausanne.

[email protected]

Appnexa strives to respond to valid requests within one month, extending up to two months for complex cases.

General Data Protection Regulation (GDPR)

Although Appnexa is based in Switzerland, we respect standards aligned with GDPR principles where applicable to EU residents.

  • Ensuring lawful, fair, and transparent processing of personal data
  • Providing data subjects with rights to access, correction, and deletion
  • We ensure that all personal data collected is processed lawfully, transparently, and for specified legitimate purposes aligned with GDPR requirements.
  • Data subjects have the right to access, rectify, erase, restrict processing, object to processing, and data portability concerning their personal data.
  • Personal data is stored only as long as necessary for the purposes for which it was collected and in compliance with applicable retention policies.
  • We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or destruction.

For inquiries or concerns related to data protection, individuals can contact the Swiss Data Protection Authority, which supervises compliance within Switzerland.

Marketing Communications Consent

Appnexa may send promotional materials and updates via email or other communication channels only with your explicit consent. You can adjust preferences at any time.

You have the option to unsubscribe from marketing communications at any point by following the unsubscribe link provided in each message or by contacting us directly.

Privacy Regarding Children

Appnexa does not knowingly collect personal data from children under the age of 16 without parental consent. If such data is discovered unintentionally, it will be deleted promptly.

Third-Party Links

Our platform may contain links to external websites. We do not control these sites and recommend reviewing their privacy policies as Appnexa is not responsible for third-party practices.

Changes to This Privacy Policy

We may update our privacy policy periodically to reflect legal or operational changes. Updates will be communicated via our website and will take effect upon posting.